Utilising Technology and New Media in Marketing: An Airasia, Case Study


AirAsia has created such a big phenomenon in the airline industry, especially in Asia with their ordinary symbol but with a strong brand, “Now everyone can fly.”  This paper discusses the success of AirAsia due to utilizing technology effectively by using new media and digital marketing as their marketing plans.


Keyword: AirAsia, new media, tech marketing, social media


ACKNOWLEDGEMENT: The writer would like to thank Ms. Aprilyn Seidel for her comments on this paper.